These awards are the oscars of gaming. But they aren't taking off because they are biased, with gamers paying for placement. Also they need legal permission from you personally.
When major entertainment industries host their annual awards, it's usually a major cultural milestone, with highly rated telecasts and breathless pre- and post-show coverage from the press. When gaming's Academy of Interactive Arts and Sciences hosted its Interactive Achievement Awards last Thursday, the event warranted cursory coverage from most of the press and ignorance or indifference from most gamers.